The North East England campaign draws attention to Art Evolutions partnership with Reg Vardy Jaguar.
Newcastle base online gallery Art Evolution added a little extra decadence to an already luxurious launch of the new XK Jaguar at Seaham Hall on Friday 17th March.
Art Evolution supplied original artwork produce by North East artists Dennis Kilgallon and Glynnis Carter which added the final touches to the day host by Reg Vardy.
Jaguars’ 'Gorgeous' marketing campaign has been progressively rolled-out across Europe, with advertising on television, in the press and via electronic media over the last couple of months. Reg Vardy felt what Art Evolution has to offer fitted perfectly with the campaign.
‘We were delighted when Reg Vardy asked Art Evolution to supply some of our artwork to be used at the launch of the new XK Jaguar. It is a beautiful car, which was showcased in a great location and we were pleased to be the final piece of the puzzle.
Reg Vardy Jaguar have an excellent reputation and we were thrilled to support an organisation that has such a strong presence in the North East. Reg Vardy are a prominent supporter of the arts and this is another example of how they are supporting the regions artistic talent.’ Says Art Evolutions’ Managing Director, Victoria Anderson.
Art Evolution worked with the artistic brief provide by the organisation to ensure the artwork on site incorporate the feel of the day. Work created by sculptor Dennis Kilgallon and painter Glynnis Carter was on display for the select gathering to view in between test drives. For those who weren’t lucky enough to attend their artwork can be found on the Art Evolution gallery www.artevolution.co.uk.
April 15, 2006 11:00am
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